Kampala, Uganda
Building digital growth systems that turn customer attention, data and technology into measurable business outcomes.
John Ssenkeezi has spent 18+ years moving between broadcast media, advertising agencies, telecommunications and public-sector financial services — building the digital strategy, customer experience and marketing technology functions that sit behind that growth, not just advising on them from outside.
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Years across broadcast, agency, telecommunications and public-sector digital roles
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Organisations, from commercial broadcasting to enterprise financial services
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Independent consulting engagements
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Current industry roles, including founding president of the Uganda Digital Society
Selected work
Case studies in digital growth, CX and marketing technology
Illustrative sample projects built to demonstrate case-study structure and depth — organisations are fictional, marked clearly throughout.
Sample project · Financial Services
A digital growth model for a national financial institution
Built a digital growth strategy connecting fragmented channel activity to a single, board-reportable growth model.
Sample project · Telecommunications
Reducing cost-to-serve through a redesigned self-service experience
Redesigned a mobile self-service journey to shift customers away from costly walk-in and call-centre channels.
Sample project · Technology
AI-enabled personalisation for a growing technology platform
Introduced AI-enabled personalisation into lifecycle marketing without adding operational overhead the team couldn't sustain.
How I can help
Areas of practice, one connected discipline
Digital & Growth Strategy
Turning fragmented digital activity into a growth plan leadership can act on.
Digital Customer Experience
Designing self-service and digital-channel experiences that reduce cost to serve and earn trust.
Marketing Technology & AI
Choosing, connecting and operationalising the technology that makes growth repeatable.
Analytics, Measurement & Online Intelligence
Building measurement systems that produce decisions, not just reports.
Executive & Team Training
Practitioner-led training that builds real digital capability, not just awareness.
Advisory & Speaking
Board-level advisory and platform contributions on digital growth, CX and marketing technology.
“A growth strategy is only as good as the team's ability to run it after I leave the room. I build measurement frameworks with named owners, personalisation that a small team can sustain, and self-service journeys that earn trust before they earn adoption — not slide decks that impress once and get shelved.”
John Ssenkeezi
Insights
Recent thinking on digital growth and marketing technology
Analytics & Intelligence
Too much digital data, not enough insights - the data deluge conundrum
Drowning in digital analytics without clear direction? Discover how to cut through the data deluge and turn raw metrics into actionable business growth.
30 July 2024 · 4 min read
African Digital Markets
From outsourcing to insourcing: Why companies are building in-house digital teams
Tired of vanity metrics? Discover why companies are replacing digital agencies with internal teams for greater strategic control, agility, and bottom-line growth.
30 June 2024 · 3 min read
Leadership & Career
The Crucial Role of a "Devil's Advocate" in Strategic Decision-Making
Discover how assigning a Devil's Advocate cures groupthink, stress-tests strategic decisions, and builds resilient, innovation-driven organisations.
30 June 2024 · 3 min read
Industry leadership
Practitioner, teacher and industry contributor
Inaugural President
Uganda Digital Society
Founding president of Uganda's professional body for digital practitioners, established to advance standards, education and community among the country's digital marketing and technology professionals.
CIM Tutor
Chartered Institute of Marketing
Teaches on the Chartered Institute of Marketing's professional qualifications, bringing practitioner experience from telecommunications, media and financial services into the classroom.
Chartered Marketer
Chartered Institute of Marketing
Holds Chartered Marketer status, the Chartered Institute of Marketing's senior professional designation.
Working with
The instruments behind the work
Research & Intelligence
Similarweb
advanced proficiencyAdvertising & Acquisition
Meta Business Suite
expert proficiencyCRM & Lifecycle
Salesforce Marketing Cloud
advanced proficiencySocial Intelligence
Brandwatch
advanced proficiencyStrategy & Planning
Miro
advanced proficiencyDevelopment & Experimentation
Figma
working proficiencyFree Tool
How healthy is your digital marketing?
25 questions across strategy, acquisition, conversion, retention and measurement — about 5 minutes. See your score instantly, no email required until you want the full report.
Simulators
How the score is calculated
Twenty-five questions roll up into five reporting pillars — Strategy, Acquisition, Conversion, Retention and Measurement — each weighted by how directly it drives growth. Acquisition and Conversion carry the most weight (25% each): that's where budget concentrates and inefficiency compounds fastest, and a weak conversion layer caps the return on every acquisition dollar regardless of how good that spend is. Retention is weighted just under them (20%), on purpose, to counterbalance the acquisition bias most organisations already have. Strategy and Measurement (15% each) are foundational rather than directly revenue-producing, so their direct weight is modest — even though their effect on every other pillar is real. The result is a single 0–100 score, plus a category-by-category breakdown showing exactly where the gaps are.